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The ‘East & East’ concept is a celebration of Eastern craftsmanship through contemporary design, using both Arab heritage and tradition as a platform into modernity.
The use of the multiple ‘Easts’--a homage to the vibrant medley of Eastern cultures that have influenced the designer’s personal story--is a harmonious translation of the minimalism ideals of the Far East and the contrasting warm patterns typical of Arabesque design made into classic, high quality interior pieces. The ‘Contemporary’ collection, an extension of the concept illustrates the blend of Western influence on Middle Eastern design; from the ‘form and function’ design ideals of the US to the refinement of European antiquated design.
This clarity of concept provides the perfect canvas for designer Nada Debs to continually explore newer translations of Arab identity through the fusion of design disciplines, the experimental use of materials, adoption of international trends and most importantly, the preservation of local craftsmanship across the Middle East.