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The concept : Starch
Founded by Rabih Kayrouz, Tala Hajjar and in collaboration with Solidere,
STARCH is a non-profit organization that helps launch Lebanese emerging designers.
STARCH is an annual program and a rotation of debut collections where four to six young designers are selected each year.
The designers will be guided through the process of developing their collections, as well as promoting them (communication, marketing, branding and press). These collections will then be presented for a period of one year at STARCH boutique. Throughout their one-year at STARCH, the designers also get the chance to participate in design related workshops, seminars and collaborations.
The boutique: Starch
Since November 2008, the STARCH boutique devoted to the STARCH emerging designers in opened in Saifi Village, Downtown Beirut.
The name: Starch
Chemically, Starch is a WHITE, odorless, SOLID carbohydrate, typically composed of long chains of glucose molecules. It is the MOST BASIC form of all carbohydrates, a PURE substance, which is INSOLUBLE in water.
In the textile industry, it is used in the manufacturing of adhesives, paper, and textiles as a HARDENING or BONDING component.
The designers behind STARCH possess the same qualities as the substance for which the space is named. They are the component parts, the building blocks, and the creative agents of a burgeoning fashion/design industry in Lebanon.