Fashion & Jewelry

A Tale of Beauty.

The Nawbar sisters on fashion and collaboration.

Our generation is mostly used to finished products, which at best are customizable. In Jewelry, we rarely see the pieces while they’re being created. With Nawbar, you made a choice outside that comfort zone. Why?

My sister and I grew up in Jewelry: my father is a jeweler so we’ve always been to his stores. He always had his workshops in the basement hidden away and we never understood why he doesn’t expose it. Why can’t you show it just like an open kitchen, why can’t you let the people see the jewelry being done?
So we decided to break the “all hidden” norms of jewelry; it’s only now and out of experience that I understand why it’s been the case. People don’t understand a dirty piece when they say see it. They’re used to finished jewelry with all its shine and beauty. But when our clients see the process of the unfinished piece, they understand the hard work that goes into making jewelry, they start having a new appreciation to jewelry making.

 
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"Because the world is moving into a lot of machine made products, a lot of people are just copying fashionistas."

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But the rough pieces being worked, aren’t they appreciated for their own special beauty?

But the rough pieces being worked, aren’t they appreciated for their own special beauty?

"A lot of costumers look at our work and say: Its very unique, I’ve never seen these things."

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Do you mostly work with you own designs or with client-commissioned ones?

What we have now on display are our designs. My sister and I work on these together and we produce them in the workshop. But what we also let the clients customize them if they wish to, so technically each piece is unique. Because the world is moving into a lot of machine made products, a lot of people are just copying fashionistas ; people don’t use their imagination anymore, they see what’s on the runway and they just want to copy and paste it. This happens a lot in our society, my sister and I are very against this. You can follow the trend but what makes it different is individuality- how you put your own touch to the pieces or to the fashion, and it’s the same with jewelry. We don’t want you to have the same love bracelet that every single person is wearing. We want at least one thing different in the piece so we make it a point that our customers are unique.

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What type of clients do you work with, and how do you help them assert their individuality at a time where most people are just copying fashionistas on social media?

Well, like I said, we try to convince clients to customize designs. Anyway our clientele are different; they don’t want to be like everyone else. A lot of costumers look at our work and say: Its very unique, I’ve never seen these things. But that’s how it’s supposed to be, you are not supposed to be wearing the same type of ring. We push individuality a lot.

There are several people who collaborate together to bring out a piece of jewelry: the client, the designer and the artisan. Who usually influences the final piece most?

I must say that we can’t do anything without the artisans. The artisans bring what we have in our mind to actual form.

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How do you facilitate the process of creation between the client and the artisan?

Let me explain something to you. Artisans are artists and they have very particular minds and ways to communicate. While working on designs, it is very important to understand these characteristics and to work along them. This usually comes with experience, and with the growing familiarity you build with the artisan day after day and piece after piece. Acting as communication bridges with the artisans is something we at Nawbar have become very good at which comes with experience.

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