The ‘East & East’ concept is a celebration of Eastern craftsmanship through contemporary design, using both Arab heritage and tradition as a platform into modernity.
“If it’s not fun, I’m not going to do it”.
Nada Debs was born in Lebanon but raised in Japan- a nation with a very strong sense of aesthetics. Being among the few Arabs there, she grew up as a TCK or Third Culture Kid. “East & East” is her personal journey of assuming one’s identity translated in the marrying of two very different design traditions- a harmonious translation of the minimalist ideals of the Far East and the contrasting warm patterns typical of Arabesque design. Between the Zen of the previous and the layering and intricacy of the latter, there exists a beautiful tension that Nada continually explores. She equally experiments with the use of materials to make classic, high quality interior pieces.
In other parallel collections like the Contemporary Collection, Nada explores the Western influence on Middle Eastern design; from the ‘form and function’ design ideals of the US (she studied at the Rhode Island School of Design) to the refinement of European antiquated design.
The Wabi Sabi collection, derives from the Japanese Buddhist philosophy that perceives beauty as ‘imperfect, impermanent and incomplete.’ The collection incorporates the craft of tin inlay in solid olivewood cut in its natural shape.
‘ I believe in the handmade and the heartmade and it is what we love to do everyday ‘
And in her latest Organic Collection:
The Ants & Plants show for Beirut Design Week 2016 featured elements of geometrical design superimposed on natural wood. Juxtaposition of contrasting material is what characterizes the Organic Collection, along with local crafts and various techniques in leather work, wood burning and staple joinery.
The pleasure in the act of creation, and the playfulness in functionality and form is another strong driver for the designer. Nada believes that design is made to enrich one’s life. If it’s forced, it will not work. This is especially true for handmade objects and furniture which need to be done with heart.